Associate Strategy Director

Associate Strategy Director

Anthesis Group

London, United Kingdom

We are looking for a Brand & Communications Associate Strategy Director who can help organisations act and communicate meaningfully in the world. This is a strategic brand building role with a strong purpose and sustainability lens, combining commercial brand thinking with cultural and societal impact. Able to deliver cultural impact and commercial results for the brand.

The ideal candidate is someone who can turn complexity into compelling clarity: shaping brand narratives, positioning, and communication strategies that drive both business results and positive change. We are looking for someone who sees themselves a bit of a ‘Swiss army knife’ - able to adapt to different types of briefs, topics and client challenges.

You will need to be able to deliver this across a range of briefs like:

• Brand positioning and organisational purpose
• Brand and communication strategies
• Creative and design briefings
• Brand architecture and messaging frameworks
• Internal and go‑to‑market and campaign narratives

Key Responsibilities

Client Projects: Manage projects end-to-end with minimal guidance, and support senior colleagues with independence and proactivity. Supporting junior team members with effective delegation and briefing.

New Business: Confidently define the narrative and content for new business meetings and support client services with defining process for SOWs.

Commercial: Identify opportunities to improve project design and processes and bringing fresh ideas to growth opportunities.

Team & Agency: Regular author of external facing articles/ reviews that can also act to inspire team members to always raise the bar.

An Associate Strategy Director will:

• Research markets, audiences, culture and category dynamics
• Identify sharp insights that unlock strong brand ideas
• Develop compelling and creative brand positioning, purpose frameworks and comms strategies
• Write clear creative briefs and strategic narratives that progress or unlock clients problems
• Able to demonstrate the commercial impact of work
• Support or lead client presentations and workshops
• Work closely with creatives to make the work stronger
• Build strong day‑to‑day client relationships - build trust to handle feedback and navigate difficult conversations with clients.

Skills, Knowledge & Expertise

Brand & comms fundamentals

• Brand positioning and narrative development
• Communications planning and messaging
• Understanding of how brands show up culturally

Strategic thinking

• Ability to structure problems and arguments
• Turning research into clear, actionable insight
• Strong point of view, not just synthesis

Communication

• Excellent writing (decks, briefs, strategy docs)
• Confident verbal communication with clients and teams
• Ability to explain complex ideas simply

Collaboration

• Comfortable partnering with creatives
• Improves work through discussion and challenge
• Builds trust with clients over time

Purpose credibility

• Genuine interest in sustainability, impact, ethics or social change