Marketing Manager, Energy Transition

Marketing Manager, Energy Transition

World Kinect Energy Services

Brinkworth, Staines, London or Remote, United Kingdom

Overview

A newly-created role, the Marketing Lead will take responsibility for all marketing output and activity in support of our growing UK Land Energy Transition business.

The successful candidate will help to launch, promote and market a range of solutions that will help our existing and new Watson Fuels customers to progress their decarbonisation journeys. These new solutions are likely to include – but not be limited to – Electric Vehicle Charge Points, Air Source Heat Pumps, and Solar and Battery technologies.

Based in the UK, and working within our global Land Marketing Team, the Marketing Lead will work cross-functionally across our matrixed teams, with dotted lines to relevant commercial leads and product owners. The role will be working across both B2C and B2B markets, and supporting our existing sales and marketing teams for each.

What we’re looking for

At World Kinect, our marketing activity has a sharp commercial edge – we’re focussed on driving organic growth through generating new business, retaining profitable customers and cross-selling to exiting accounts.

We’re seeking a talented and experienced generalist, strategic marketer, who’s comfortable working both top-of-funnel and bottom-of-funnel: not only to educate, build brand and generate leads through marketing campaigns and initiatives, but also working closely with sales colleagues to nurture and manage these opportunities through to close, measuring returns at every stage.

You’ll be numerate and commercially aware, ideally with experience in working within an international business, and ideally with experience with the fuels or energy industry. You’ll be an advocate of the solution selling methodology, and able to understand and articulate how our product and service offering solves key customer pain points.

You’ll also have a keen interest in (and understanding of) the energy transition, with a passion for helping our customers to reduce their carbon footprints through pragmatic, relevant and real-world solutions.

The position reports to a Marketing Director, and is UK-based. The successful candidate could based from one of our regional office locations in the UK (Brinkworth, Staines, London) or home-based, with occasional travel.

Key responsibilities

Strategy and planning:

• Work with key commercial sales leads and our global marketing team to define, develop and execute our annual marketing plan, to feed business priorities and organic growth plans.

Campaign execution and management:

• Working with internal marketing operations team, lead and manage the delivery of targeted cross-channel campaigns to help us generate new business, increase retention of profitable existing customers, and cross-sell key products and services to existing accounts.
• Help define, create, execute and revise a programme of targeted always-on digital campaigns, designed to create stickiness, inform and educate our customer-base, and qualify and nurture leads.

Customer and Market insight:

• Work with our internal analytics teams to design and evolve actionable customer segmentations, supporting a robust, business-wide understanding of who our customers are, what we mean to them, what they mean to us, and how to better serve them.
• Stay current with trends in-and-around our key lines of business and market segments.

Customer Experience and Brand management:

• Input into brand positioning and act as a brand champion – helping to continually improve and refine our brand at key customer touchpoints.
• Actively represent the customer, helping to assess and understand key pain points and how we can help them, as well as support the implementation of our Customer Experience vision and plan.

Skills and Experience

Essential:

• At least 7+ years of marketing experience gained in a previous marketing role or roles.
• Bachelor’s degree in Marketing, or a relevant business discipline.
• Good commercial acumen. Numerate, and able to manage budgets and forecasts to appraise ROI.
• Excellent communication skills, with a high standard of English. Able to write proficiently and accurately, and present clearly.
• A proven ability to build cross-functional relationships. Experience working in a Matrix environment strongly preferred.

Demonstrated track record of:

• A robust understanding of the customer buying process.
• Understanding of commercial and industrial market verticals, including the external and internal drivers that affect these market.
• Understanding of B2C marketing approaches.
• Campaign planning, development, execution and measurement, to achieve tangible and quantifiable commercial outcomes.
• Having generated, managed, tracked and effectively handed over MQLs, and of having worked down the funnel to help these leads close.
• A deep understanding of and experience in a variety of different marketing channels: web, email, paid digital, content marketing, direct mail, events, affiliate marketing.
• Being able to articulate, craft and tailor messages to suit differing audiences.
• Leading design and delivery of prospect and customer engagement materials and messaging.
• Fully conversant with Microsoft Office, particularly with Outlook, Word, Excel & PowerPoint.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind, with eye for creativity.
• Ability to develop and maintain positive and consultative relationships with internal sales partners.
• Upholding brand standards while creating effective, dynamic and well-thought-out external presentations.
• Familiarity with basic design principles, content writing and editing. Experience with Adobe Creative Cloud (Photoshop, InDesign and Premiere) a plus.

Desirable:

• Experience with Salesforce CRM.
• Experience with using email marketing platforms and marketing automation programs.
• Proficiency with online marketing and social media strategy.
• Experience executing digital PPC campaigns.
• Completion of the Marketing Week Mini MBA in Marketing and/or Brand Management is highly desirable.
• Completion of a Carbon Literacy course or related training.

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