Head of PR & Media

Head of PR & Media

The Ocean Cleanup

Rotterdam, Netherlands

RESPONSIBILITIES

Every day, something is said about The Ocean Cleanup: someone is writing about us on social media, reporting on us in various media or news outlets, or simply sharing our story through word of mouth. Our story, visual identity, and our CEO make up our organization's brand identity, which carries our financial success. Your key responsibility will be to ensure that The Ocean Cleanup’s story is kept cohesive, accurate, engaging, and motivating when it is told in various media channels. You will train and manage our team of spokespersons, create and lead on message and material development, liaise with external PR agencies, and work seamlessly across our organization. You will strategize ways to engage journalists, media channels, advocates, and commentators to further the message of this ambitious team that seeks to rid the world’s oceans of plastic.

Your key tasks include:

• Proactively create the strategies and plans to engage with external audiences leveraging PR moments, both large and small – from major milestones to community-driven updates while creating an always-on plan to keep The Ocean Cleanup at the heart of conversations big and small;
• Organize all media events for The Ocean Cleanup;
• Draft Q&A written for our spokespersons, press, and the community, requiring know-how and a know-who within the organization;
• Strategize ways to (continually) prevent, respond to, and improve critical coverage regarding The Ocean Cleanup;
• Act as the liaison and manage priorities for The Ocean Cleanup’s media agency: responsible for picking and training the organization’s spokesperson group, as well as managing the optimal allocation of individual spokespersons to specific PR roles;
• Represent The Ocean Cleanup as a trained spokesperson and act as a gatekeeper to press, both in-person and online, when needed;
• Build and manage relationships with journalists from influential print, digital, and broadcast media across the globe;
• Strategize and develop new ways of spreading our media reach for our storylines: ocean, rivers, and recycled catch;
• Coordinate the organization’s speaking engagements. Field speaking engagement requests and develop objectives, outlines, and materials for senior crew members, including the Founder & CEO.

PROFESSIONAL QUALIFICATIONS

• Bachelor’s or Master’s degree;
• At least seven years experience in communications and PR, either in-house or in an agency environment;
• Extensive media relations experience, including current contacts;
• Fluent spoken and written English language skills;
• A team player who can inspire and lead complex projects;
• Experience working with external PR agencies and the media;
• Experience and cultural awareness of working in a global environment (including the impact of working in other time zones).

PERSONAL QUALITIES

• Strategic thinker, yet able to quickly execute when needed;
• Self-starter, independent worker;
• A nose for a story and creative thinking in how to make the story appeal to multiple audiences;
• Able to prioritize when managing many stakeholders’ top priorities;
• Enjoys working with media, understands how ‘news’ works;
• Knows when to push when necessary but also to back down when exchanging ideas, strategizing, and executing with critical stakeholders;
• Comfortable ‘selling the story’ to a multitude of high- and low-stakes contacts.

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Netherlands      Communication/Public Relations      Environment      The Ocean Cleanup