Electromaps - Marketing Director

Electromaps - Marketing Director

Wallbox

Barcelona, Spain

About the role:

As a Marketing Director, you will be a brand marketer, performance marketer, analytical guru and customer Experience builder all at the same time. You will be an inspiring leader to your teams; a coach, mentor and supervisor who creates high performing teams that deliver with passion, speed, and quality without compromising any of these dimensions. We want to disrupt an industry in the way we deliver customer experience.

You will:

  • Be responsible for brand and creative strategy, along with its direction, to ensure the brand is serving the overall company vision as well as adjusting as necessary to changing conditions;
  • Develop and lead both B2B and B2C marketing strategies;
  • Build and improve the Electromaps CRM sand user acquisition strategies;
  • Own all creative assets, run-the business campaigns, flagship campaigns, and do them all with a high caliber team and a closed look measurement framework;
  • Build and lead a world-class performance marketing team who are deeply analytical in approach, tools and techniques; and knows how to acquire new customers to Wallbox while constantly optimising the budget;
  • Build high integrity, scalable Go-To-Market process and interlocks within marketing and with business units to efficiently intake inputs and overlay them with marketing priorities to deliver high quality outputs which enhance customer experience and simultaneously maximise company revenue and profitability;
  • Work backwards from customer need and research to identify and define insights, strategy, and then design and launch flagship campaigns and go-to-market approach that drive traffic to Wallbox and build Wallbox’s brand externally (and internally);
  • Represent the customer internally by communicating, learning through research and analysis, sharing insights with internal partners such and constantly ensuring that customer needs are met;
  • Set up and lead a best-in-class product marketing mentality and culture;
  • Employ frameworks for measuring marketing spend and design scalable, transparent mechanisms which maximize spend ROI;
  • Ensure there is continuous improvement in the marketing product tool as well as the product’s compliance to market needs wrapped in a product experience that continuously and consistently delights customers;
  • Establish methodologies and procedures for conducting research, design conceptualization, prototyping, and new marketing channel development across the entire marketing and product management department.

Requirements:

  • Ability to think strategically and to build and deliver hands-on;
  • Hands on experience with SEO, SEM and tools like Google Analytics, Google Adwords, Salesforce, WebTrends, as well as marketing tech stack knowledge is a must;
  • Ability to work independently, a high degree of professional and personal integrity, ability to work effectively with others, attention to details, ability to prioritise and conceptualize, exceptional problem solving and organizational skills, and an insatiable drive to make things better;
  • Ability to create a sustainable and dynamic work environment that attracts and retains the best talent in the department;
  • Education: Advanced degree in Product Management, Marketing, Advertising, or any other related field. An equivalent of this requirement in working experience is also acceptable;
  • Must have vast experience of over 5-7 years in marketing management, business, product marketing, customer experience type positions in a complex and growth-oriented business setting;
  • Proven experience in working with B2B and B2C strategies;
  • Possess exceptional verbal and written communication skills; clear, concise, unambiguous and structured. High level of English is a must;
  • Must demonstrate exceptional leadership skills; a rich blend of analytical, creative, and strategic talents in order to win the confidence of his/her staff and peers.

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© EuroJobsites 2021

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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